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Clear CTAs aren’t clever — they’re disciplined.
Most teams don’t have a CTA problem — they have a clarity
problem.
Here are the top 3 CTA crimes I see in product, marketing,
and onboarding — and 3 clarity principles to fix them fast.
Which CTA crime do you see most when you’re scrolling?
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Top 3 Hero Section Mistakes on Course Websites
Those first three seconds decide everything – clarity is your biggest superpower.
1️⃣ Too much text.
If your Hero reads like a mini-novel, people scroll right past it. Keep it light, clear, and focused.
2️⃣ No clear outcome.
If visitors can’t understand what they’ll learn and why it matters almost instantly, they won’t stay.
3️⃣ Generic or irrelevant visuals.
Random stock images don’t build trust. Show real moments, real emotions, real context.
✨ A strong Hero section is simple, honest, and instantly understandable.
Great insights.
Good landing pages:
• focus on ONE goal
• remove distractions
• show transformation
• use proof strategically
• repeat CTA intelligently
If you have 7 CTAs for 5 different actions…
You don’t have a landing page. You have confusion.
Love this. A landing page should guide, not overwhelm. One goal = stronger momentum.
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