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Exploring visual identity concepts for a modern childcare and learning brand centered around creativity, growth, imagination, and approachable design.
The goal was to create branding that felt welcoming, playful, educational, and visually memorable — while still maintaining a polished and professional presentation system that could grow with the brand across print, digital, environmental, and promotional applications.
From logo exploration and color development to overall brand atmosphere, this concept focused on designing an experience that feels inspiring to both children and parents alike.
Creative Direction, Brand Identity, Brand Design, Visual Storytelling, Concept Development
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Crafting the Visual Identity for Elichi Coffee | Case Study
For Elichi, the goal was to build a brand identity that captures the ritual of craft coffee. The visual direction balances modern simplicity with a warm, sensory feel—creating a clean yet inviting identity across every touchpoint.
Design Highlights:
Custom Typography: Paired clean, modern letterforms with subtle editorial accents to establish an elevated, boutique feel.
Packaging & Collateral: Used generous white space and structured layout grids so the physical packaging feels premium in hand.
Palette & Materials: Blended deep, roasted tones with soft, muted neutrals to reflect the warmth of the space and the richness of the brew.
I’d love to get your feedback on this direction:
How does the balance between modern typography and warm tones feel to you?
Does the packaging strike the right balance between minimal and welcoming?
Cool work 🙌
Check it out spec brand identity I've worked on last year for a hypothetical music festival called Sound of Dawn. The festival is set to occur in Inverness, California during the first calendar days of winter (December 20–21 here in the U.S). The dates are important as the main metaphor of the festival is to find light in times of darkness and thus during the typical moment (the first weekend of winter) in which we usher in the cold and darker days, I felt these could be a perfect time for music and community bring us some warmth and light to shepherd us through that change of season.
The identity includes a custom variable wordmark drawn in Glyphs, a symbol, a simple illustration system (little dancing shadows), a photographic direction showcasing the warmth and landscape of Northern California and an overall visual language inspired by the wood sculptures of Northern California artists Vince Skelly and JB Blunk. I also did some preliminary sketching of how this visual language could extend to some to a digital product and website.
I've done my best to describe this here but I do have a more detailed version of the case study on my website cameronburke.xyx as well if you are at all interested.
Selfishly I would love this festival to exist in the universe one day so naturally it seems I shall share this and inspire somebody to go out there and make it happen!!
MERCH DESIGNS! toying with some material for a friend of mine, font styles created fully from scratch along with backgrounds & texture effects. thoughts? which of the two do you prefer?
The custom lettering and layered texture give these a really tactile, merch-ready feel. I’d lean toward the option with the strongest contrast so the type stays crisp against the background.
