🚀 FEATURED AGAIN.
THE INTERESTING PART IS WHAT HAPPENED BEFORE THE UI.
Traveling Up was the first mobile concept I created purely for myself in almost three years.
No client brief.
No existing product.
No predefined feature list.Just one observation from a short trip:
🌍 Most travel products start by asking where you want to go.
I wanted to start one step earlier.
How do you want to feel?
That single shift changed the whole product logic.
✨ Destination search became mood led discovery.
⏳ Time became part of the recommendation.
🎲 Uncertainty became part of the experience instead of something the product had to remove.
That became Traveling Up.
And now Contra has hand picked the project for Featured and placed it in the AI Projects section on the homepage.
The most interesting part for me is not the feature itself.
It is how often the strongest product directions begin before the interface.
In the framing.
In the question.
In understanding what the user is actually trying to experience.
That is the kind of work we keep pushing at Asol Design.
Not just better screens. Better product decisions before the screens exist.
If you are building a mobile product and want more than polished UI, if you want stronger product thinking, sharper UX direction and a visual system built around a clear idea, let’s talk.
You’re just scrolling through your feed in the evening, watching random videos…And suddenly, somewhere in the middle or at the end, you get this warm little feeling:
“Ooooh… I want that too.”
“I need this.”
Even though 30 seconds ago, you didn’t even know you wanted it. I’m regularly a victim of this kind of marketing 😂
And I think this is one of the most interesting things about content: How do you sell something that people don’t actually need?
For example, if I have acne, that’s an actual problem I want to solve. I’ll research skincare, look for serums, read reviews, and compare products.
But what about… a tumbler?
I can survive without it. I can buy coffee at a café. I can drink tea from a regular cup.
So why do I suddenly want one?
Associations.
Recently, I created content for Rainbow, a brand with tumblers and thermoses.
And instead of simply showing:
“Here’s the tumbler. Here’s the lid. Here’s the size.”
I wanted to sell the feeling around the product.
🌊 The ocean → cool air → hot cocoa in your hands.
🍂 Autumn → a picnic in the park → a warm cup of tea from your thermos.
🚇 The metro → your favourite drink → a beautiful tumbler in your hand → instantly +10 to the vibe.
And suddenly your brain starts creating its own little movie:
“Wait… I want that.”
You’re no longer just looking at a tumbler. You’re imagining yourself using it.
Holding it.
Drinking from it.
Taking it on your walks.
Making it part of your everyday aesthetic.
And that’s when a simple product becomes something more. It becomes a piece of the lifestyle you want to have.
That’s why I love using associations in UGC content. Because sometimes content doesn’t need to explain why you need the product.
It just needs to show you:
“Look. This could be your life.”
And suddenly… you want it. Here are some thoughts on that, along with a case study.