Introducing ZYVRA! 🍋🍊🍉

For this skincare concept, I wanted to challenge the idea that effective skincare has to look clinical, sterile or overly minimal.

Because for CPG brands, packaging isn't just something your product sits inside it's one of the first things your customer notices, remembers and connects with. ✨

The catch with rejecting the clinical look is that efficacy cues usually ride on it, so something else has to buy that trust back. What works here is the split of labour - the characters carry all the fun and the wordmark stays blunt, where if both went loud it would land as a...

Created a short AI UGC perfume ad designed to feel like a real creator recommendation not a traditional commercial.

Focused on natural performance, realistic product interaction, smartphone-style footage, and a strong hook within just 10 seconds.

🎯 AI UGC Video Ads | Product Ads | E-commerce Creative

#UGCAds #AIAdvertising #ProductAds #VideoAds #EcommerceMarketing

The natural performance keeps it feeling like real UGC.