What should a platform for tokenized private equity look like?

Probably not like another traditional bank.

For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.

The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.

I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.

I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.

The goal was to:

— Explain tokenized private-company equity more clearly — Create a memorable visual identity for the product — Speak to both investors and founders — Make financial technology feel ambitious rather than conventional

Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?

Explore the ICME landing-page project →

This is amazing, man.

Good job!

Some of the best client relationships feel like partnerships.

Harmony is a premium massage brand in Saudi Arabia I've been working with for the past two years. What started as a brand refresh grew into something ongoing as the brand expanded.

The core of the refresh was reworking the color palette into something more elevated, building a custom brand pattern that grew from the logo they already had rather than starting from scratch, and defining a visual language that works cohesively across English and Arabic. Creative direction has continued to shape how the brand shows up as it grows. That consistency is something you can feel when a brand actually invests in it.

Full project on my profile.

I love the colors! They feel so warm and fit the autumn vibe amazingly