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Overview
GoodFirms is a B2B review and rating platform that helps businesses discover and compare software, IT service providers, and digital agencies. The platform enables users to make informed decisions through verified reviews, company profiles, service listings, and software comparisons.
Project Brief
I worked on GoodFirms for over five years as part of the product design team, contributing to the platform's growth across multiple releases. During this time, I collaborated with product managers, developers, and stakeholders to improve the user experience, introduce new features, and continuously optimize the platform for both businesses and service providers.
Role
Senior Product Designer
Responsibilities
Product Discovery, UX Research, User Flow Design, Information Architecture, Wireframing, UI/UX Design, Interactive Prototyping, Design System, Developer Handoff, Design QA, Cross Functional Collaboration
Tools
Figma, FigJam, Miro Adobe XD
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just released a new product design for the AI trip planner 🌎 Would you use it?
Check it out
It's a nice design, Oleksandra! Although, I'm not sure how the typography would work if I wanted to visit Äteritsiputeritsipuolilautatsijänkä in Finland 🙃
Brand identity for INNO100, a flagship retail store in Shenzhen showcasing 100 of the world’s most innovative products.
The challenge was to position the brand as premium, fashion-aware and future-facing — without defaulting to the usual cold tech aesthetic.
We combined a soft, atmospheric palette with flowing patterns inspired by city skylines, circuit boards and natural forms. The result is a flexible identity that works across the physical store, packaging, digital touchpoints and brand guidelines.
Building a brand for what’s next? Let’s work together!
I love the animation 💙 Did you do it on AE?
For years I've done the same pointless thing: I pause a film because someone's wearing the exact coat I've been looking for, then I screenshot it, reverse-search it, scroll past forty results that aren't it, and give up.
The thing I wanted was right there in the frame. It just wasn't connected to anything.
So I built it.
Vantara is a streaming service where you pause any moment and it tells you what's in the shot and where to buy it: the exact piece, or its closest match. Because you're never going to find the real 1912 opera coat from the costume department, and you don't want to pay for it either. You want the look, at a price that makes sense.
It's 11 screens across desktop and mobile, including the player, the pause-to-shop panel, item pages with real prices and delivery, a Vault that watches prices and tells you when something drops, and a search that runs backwards. Describe a look, and it finds you the scene it lives in.
I built every screen in Flowstep, driven through the Flowstep MCP server with Claude, on one design system applied across the whole thing.
This is the idea I keep coming back to. Full walkthrough video + case study here: Full Walkthrough
Built with @flowstep_ai #FlowstepChallenge
Wow ! Just Read your case study as well & TBH this is some submission you deserve to win this. 👍
