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The challenge was to create an identity that could genuinely belong to the world of architecture, property development, and the built environment.
So I started with structure.
The geometric symbol became the foundation of the visual identity, representing form, space, connection, and growth.
From there, the brand language was developed to feel contemporary, precise, and architectural, creating a visual system that could extend beyond the identity itself and into the broader experience of the brand.
The objective wasn't simply to make HOVAN look good.
It was to give the brand a foundation it could build from.
HOVAN | Brand Identity & Brand Architecture
Excellent project, really nice
Thank you
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Winder is a bold brand identity built around a geometric W-inspired symbol, combining sharp angles and forward movement to represent progress, speed, and direction.
The identity uses a striking red and deep burgundy palette, supported by clean typography and a consistent visual system across brand guidelines, digital applications, and product mockups.
Progress in Motion.
Great logo it feels it really has an identity 🎉🎉
Which One Brand Identity Is looing good? A or B..
7 voted
50%
7 voted
50%
14 votes
Closed
Both look good, but I’d go with B. The colors and playful visuals feel more energetic. 🔥
Most creative brands try to say everything at once.
More colour.
More shapes.
More visual noise.
But for this identity exploration, the idea was simpler:
Make creativity feel meaningful.
Introducing we/make, a bold, human-centred visual identity built around collaboration, growth, and purposeful making.
The mark is designed as a flexible expression of “we” and “make” coming together.
It represents:
• Ideas turning into action
• People creating together
• Growth through meaningful work
• A creative process that stays clear, warm, and confident
The visual system pairs a deep navy foundation with a fresh green accent, bringing together trust, focus, energy, and optimism.
Rounded typography and soft graphic elements keep the brand approachable, while the structured layouts give it a modern, professional feel.
From stationery and meeting-room signage to campaigns, billboards, and event spaces, the identity is built to work wherever creativity needs to show up.
Creative thinking. Meaningful making.
Would love to hear your thoughts on the visual direction.
What stands out to you first, the logo, colour palette, or overall brand feel?
#BrandIdentity #BrandDesign #CreativeDirection #VisualIdentity #GraphicDesign #LogoDesign
