it's one chair. one owner. no front desk, no assistant, nobody picking up the phone.

that's exactly why the booking site had to do more work than most salons' ever will. built for #lovablechallenge, submitted via @contra — would appreciate a like:

Good luck Rahul 🙌

New case study is up: Sol Brush Welcome Email HERE IT IS: Check it out

Most welcome emails open with the product. This one opens with a parent's exact frustration instead: sticky hands, messy lotion, and a kid running away mid-application, before Sol Brush's mineral SPF brush-on sunscreen is ever mentioned.

I broke down the full creative process: the emotional hook, the visual language, and the CTA rhythm built to move a skeptical parent from "I feel understood" to "I trust this" to "I'll try it."

Check out the full case study on my portfolio. Would love to hear your thoughts.

#EmailDesign #DTC #ConversionDesign