Project Juice — Visual Identity Refresh & Brand System

Standing out in the vibrant beverage market requires more than just a great product; it needs an identity that instantly connects. For Project Juice, a rapidly growing local beverage brand from Lampung, Indonesia, we were tasked with a comprehensive visual identity refresh. The objective was clear: elevate the brand to feel younger, fresher, and highly expressive, all while retaining its inherently playful and positive charm.

The Scope of Work

Visual Identity Refresh: Modernizing the brand's core look to resonate with a dynamic, youthful demographic.

Color & Graphic Direction: Establishing a vibrant, definitive color palette and introducing updated, engaging graphic elements.

Brand Architecture & Touchpoints: Sharpening the identity structure for a cohesive experience from physical packaging to digital social presence.

The Execution

Balancing Playfulness with Structure We approached the Project Juice redesign by tightening their visual foundation without losing their soul. We refined their existing system by introducing a clearer color direction and updated graphic assets that feel natural yet striking on the shelf.

A Cohesive Brand Experience Every element was crafted with scalability in mind. By organizing their identity structure, we ensured that whether a customer interacts with the brand through a physical cup or an Instagram post, the communication remains consistent. The design language strictly revolves around their core essence: fresh, natural, and perfectly crafted to brighten your day.

The Result

A revitalized and energetic brand presence. Project Juice now boasts a modern, approachable, and instantly memorable visual identity, equipping them with the structural foundation needed to stand out and scale in today’s highly competitive beverage market.