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#GREENIER is an integrated sustainability campaign - a full case study taking one brand problem from research to creative execution. The challenge: brand is globally known, but not perceived as natural or sustainable, with low social engagement and a market where buying cosmetics online still isn't the norm.
The work starts with original market analysis - audience data, purchase drivers, perception research, and turns it into a campaign idea with attitude: a manifesto in three words (recycle, repurpose, respect). Strategy, creative concepts, KPIs, and budget, all in one narrative.
The 33-page deck is also the point. I design presentations the way editors design magazines - every slide argued, structured, and built to be understood in seconds by the people making decisions.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Really excited to share this one. Stay tuned for a video showcasing the whole site, but even better, why don't you just experience it for yourself: https://thebluehorizon.ai/
These guys have received over 1 billion impressions on their videos and they came to us to make their website match the caliber of work they put out at an inhuman rate.
That website is incredible.
Which layout for Case study highlights grid looks better 🤔
62 voted
67%
31 voted
33%
93 votes
Closed
Option one just flows better.
Another concept from our archives that we're still proud of.
SYNTHH was our take on what an AI workspace assistant could feel like if it was designed around focus instead of constant notifications.
Instead of another chat interface, we explored a calmer experience with cinematic visuals, subtle motion, and an interface that fades into the background while helping you stay in flow.
We wanted every interaction to feel intentional, from the ambient UI to the conversational experience and the overall visual language.
It's always fun looking back at concepts like this and seeing ideas that are becoming more relevant today than when we first designed them.
Amazing work!