Exploring Three Visual Directions for the CogniX AI PlatformExploring Three Visual Directions for the CogniX AI Platform
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I designed three versions of CogniX, knowing two would be thrown away.
Before polishing a single screen, I tested the brand: ☁️ Light and airy 💜 Structured with purple 🧡 Dark with orange from the logo
Picking the "prettiest" one wasn't the point. I was looking for the one that works hardest.
Orange won because key actions stood out, and the UI finally looked like CogniX.
Exploring first means fewer redesigns later.
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Rafee 's avatar
Testing three directions before polishing is smart. Did the orange test better with users or just internally?
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