The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I designed three versions of CogniX, knowing two would be thrown away.
Before polishing a single screen, I tested the brand:
☁️ Light and airy
💜 Structured with purple
🧡 Dark with orange from the logo
Picking the "prettiest" one wasn't the point. I was looking for the one that works hardest.
Orange won because key actions stood out, and the UI finally looked like CogniX.
Exploring first means fewer redesigns later.
Testing three directions before polishing is smart. Did the orange test better with users or just internally?
Thanks, Rafee! Mostly internally, together with the client. Orange aligned best with where they want to take the brand next, so we went with it.
Designing three CogniX directions knowing two get killed is the right discipline — testing light/airy vs other poles before UI polish saves months.
Thanks, Noel! Yes, that’s my favourite part of the process. It saves so much back-and-forth later.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Niceee
ESE GIN — Between the Dunes | Visual Identity & Packaging
ESE GIN draws its curves from the dunes. The signature S catches the light in sculpted olive glass and leaves its imprint in wax.
This is gorgeous, Maya — the sculpted olive glass with that S catching the light is such a clever way to carry the dunes into the bottle itself. And the wax seal imprint is a beautiful finishing touch, it gives the whole thing a crafted, almost apothecary feel. Really cohesive...
These designs were made by the AI in my upcoming design tool for designers.
I don't know which is better, help me decide.
For those wondering where the remaining designs are, I'll drop it in my next post.
2 voted
40%
3 voted
60%
5 votes
Closed
It's the red one for me... Passed the message a lot better than the Orange
