We just finished a website project for a logistics company in Ohio doing $4 million a year. Last year, they got ZERO inbound leads from their website. Literally not one. Within the first week of launching the new site, a guy found them on Google, went through the site, filled out the new booking form, and they landed a $60,000 annual shipping contract. So, one week since the launch, they went from $0/year → $60,000/week. The website already paid for itself (and then some). What changed? New homepage. Clear offer. Testimonials from actual shippers. One obvious CTA. The old site wasn't ugly… it just didn't sell anything. But once that was fixed, the money started to flow. The lesson: Your website should be your best salesperson.