Rebuilt my portfolio with AI and added new case studies. Brand, web, and product UI. All custom coded, all in one page.

One page with brand, web and product UI together is a strong move. Clients see the range without clicking around. Rebuilding mine with AI coding tools taught me the same thing: the speed lets you spend the saved time on the case study writing, which is what actually wins work.

A logo is one thing. Giving it a whole personality is another. 👀

I picked a few of my branding projects to show what happens beyond the logo.

First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.

Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.

Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.

Swipe through and meet the logos, then their bigger personalities. ;)

A logo is the starting point. The fun really begins after that.

Clever use of the lightning bolt in the EMS logo!