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Aattires by Vaishaali Kumar is an Indian ethnic, Indo-western and bridal fashion label founded in 2002, showcased at New York Fashion Week across five seasons.
The challenge: The brand had real prestige (NYFW runways, exclusive fabrics, two decades of craft), but its Instagram didn’t reflect that. The feed lacked a consistent identity, and the brand’s story wasn’t coming through to the right audience.
What I do (ongoing retainer):
Brand identity: Defined a refined visual system with an oxblood and warm sand palette, editorial typography and a luxury-meets-heritage tone, then documented it in brand guidelines.
Social media strategy: Audited the Instagram account and audience insights, rewrote the bio around the brand’s NYFW credibility, and planned content around launches, exhibitions and fashion weeks.
Content creation: Shoot, edit and design all content, including product posts, runway coverage, carousels, reels and educational posts.
Account management: Handle captions, posting, DM workflows and Meta ad boosts.
Result: A cohesive, premium Instagram presence that finally matches the brand’s runway pedigree, with every post instantly recognisable as Aattires.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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