Contra - A professional network for the jobs and skills of the futureCurrently managing €500k+/month in Google Ads across a portfolio of e-commerce accounts, returnin...
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SEO, AEO & GEO Content Strategy | Search Visibility That Drives Growth
Search is evolving, and content needs to do more than rank on Google. It needs to answer questions, build authority, and make brands discoverable across traditional search engines and AI-powered platforms.
This portfolio showcases my approach to creating search-focused content that combines Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to help businesses strengthen their online visibility.
What I focus on:
SEO: Keyword research, search intent, on-page optimization, and content structured to improve organic visibility.
AEO: Clear, answer-focused content designed to address user questions and improve eligibility for featured snippets and answer-based search results.
GEO: Helpful, authoritative, well-structured content designed to improve a brand’s chances of being referenced in AI-generated responses.
Content Strategy: Creating valuable, reader-first content that aligns with business goals, audience needs, and search opportunities.
My goal is to create content that connects search visibility with real business outcomes—not just rankings and traffic, but relevance, authority, and opportunities for growth.
A course website is the shop window. The business also needs a working stockroom, checkout and delivery system.
That was the scope of my work with Andrea Maxim.
I built and operated the Kajabi website and learning experience, configured 30+ SamCart products, connected automations, ran Meta campaigns and repaired conversion tracking.
Together, that work generated CA$67,248 in Kajabi sales for Andrea.
The useful lesson for course creators: review the whole journey before investing in more traffic.
Can someone understand the offer, buy the right product, receive the right emails and access what they paid for?
Then check whether you can measure that journey.
Those connections deserve as much attention as the homepage.
CA$67K in Kajabi sales is a strong result, and repairing the conversion tracking is the part most course creators never think about. Great reminder that the site is only the shop window.
Google Ads Campaign Management for Garage Door Repair
Project Overview
Managed Google Search Ads campaigns for a garage door repair business, focusing on generating qualified leads and phone calls from potential customers actively searching for garage door repair services.
Campaign Performance (October 1–26, 2026)
414 Clicks
11.4K Impressions
32 Conversions
$9.80 Average CPC
My Responsibilities
Google Ads Search Campaign Management
Keyword Research & Search Intent Optimization
Location Targeting
Conversion Tracking & Performance Monitoring
Bid Strategy Optimization
Campaign Performance Analysis
Objective
Generate more qualified leads for garage door repair services while monitoring conversion performance and advertising costs.
Tools: Google Ads, Conversion Tracking, Keyword Research & Optimization