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Carolina Loya

• May 26

Does positioning yourself as an expert in hospitality feel risky?

I've worked with different hospitality venues, and there's almost always a clear differentiator that nobody talks about — or that gets communicated the wrong way.

At this level, audiences don't just want a beautiful photo and a poetic caption. They want to know what they're consuming. And as we all know, they love showing off what they know.

But as brands, we're not educating. We're just selling. Triggering FOMO. Creating aspiration. Playing scarce.

Right now there's an enormous positioning opportunity — from mezcalerías to omakase counters — where simply having the right communication and copy makes a brand win against its competition. Even against award-winning ones. Just because it knows its craft and shows it.

I see this gap constantly. And honestly, it's exhausting to watch it go untouched.

Who's going to take the lead? Who knows enough to actually educate their own customer?

Showing that expertise — paired with a well-told experience — doesn't just generate visibility and traffic. It builds positioning inside AI. And more importantly, it builds a reputation that travels by word of mouth and lands on the right tables.

Greatness O. | Brand Designer

• Jun 5

First Impressions: Brand's Make-or-Break Moment Kevin Stirtz said, "Every contact we have with a customer influences whether or not they'll come back." Guess what? It's 100% true. This is one quote I love so much. When working on a brand’s strategy, we always develop customer touchpoints, those moments where people first get to know your business. It could be through social media posts, a recommendation from a friend, billboards, ads, or your website. These first touchpoints matter a lot. Many starting businesses overlook them, not realizing how much branding plays a role here. It’s often one of the biggest decision-making stages for customers. If the first contact feels off or rude, most people (including me) won’t go further. That’s why first impressions are so important to me. I personally take time to respond to every comment and reply across my socials, because those are often people’s first contact with my brand. Branding lays the foundation for these moments. While marketing and responses to enquiries are important, consistent branding and messaging ensure your brand feels the same across every touchpoint. It takes multiple interactions before someone decides to buy, and inconsistent branding can cause you to lose them before that point. At Donatus, we dive deep into your business to shape first impressions and perceptions exactly the way you want, using design as the tool. Want to work with us? Send a DM or email✉️to info@donatus.agency. Logo Design & Branding for AuraFlint Atelier. ©2025

Logo Design Brand Design Visual Design Adobe Firefly Adobe Illustrator Adobe Photoshop

Felix Works

• Jun 6

This is very apt, first impression is everything.

Chavi - Brand Designer

max

• Jun 4

Been away for a while working on some big brand strategy projects 🥹 So excited to share a peek at one of my recent branding + packaging projects: Maji is a specialty coffee brand dedicated to sourcing and roasting exceptional single-origin coffees from across Africa. Let me know if you like it!!

Brand Design Packaging Design brandidentity