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AI just changed the value of being creative.
For decades, creativity was partly about the ability to make things.
Now?
Machines can make things incredibly fast.
Images.
Presentations.
Videos.
Websites.
Copy.
Prototypes.
Ideas.
So what happens to creatives?
I think the answer is uncomfortable but exciting.
Making is becoming cheaper.
Thinking is becoming more valuable.
The designer who only knows how to execute will face more competition.
The designer who understands why something should exist becomes harder to replace.
And more attention to:
“Should we make this at all?”
That's the difference between execution and judgment.
A thousand generated options don't matter if you can't recognize the one worth pursuing.
A beautiful presentation doesn't matter if the story is weak.
A perfect visual doesn't matter if nobody understands the message.
The next era of design won't be won by whoever can create the fastest.
It will be won by whoever can think the clearest.
And honestly, that's a future I'm excited about.
#Contra #AI #Design #CreativeDirection #PresentationDesign #FutureOfDesign #Innovation
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Creatives on Contra have earned over $150M and we are just getting started
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Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...