Rather than simply refreshing the design, I restructured the website around the company's primary services and improved the content hierarchy. Dedicated sections were created for each core service, navigation was simplified, and clear calls to action were added throughout the website to encourage visitors to request a quote or make an enquiry. I implemented on-page SEO best practices, including optimized page titles, meta descriptions, heading hierarchy, image alt text, and internal linking. The new site structure also makes it easier for search engines to understand the company's services.