Mental Health App – Quiz Funnel (Meta & TikTok Ads) Worked with a mental health app focused on wellness, anxiety, and self-regulation. The project involved launching paid user acquisition campaigns on Meta and TikTok from a brand-new ad account. I focused on a quiz-based funnel with free trials, aiming to a CPA (subscription) of $30 and for a 45% ROI by day 9. Main GEO: the US. I was deeply involved in creative development, collaborati:ng with motion and graphic designers to produce static and video ads. Despite starting from scratch, I launched campaigns that began hitting KPI targets within the first few weeks and scaled performance steadily