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AI doesn't replace experts.
It amplifies them.
The same prompt given to a beginner and an expert rarely produces the same result because judgment still matters.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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A client gave this idea the green light before I even started building it.
Been using AI a lot lately to prototype ideas early, show the direction, and make sure we’re aligned before jumping into the actual build.
Such a good time saver.
The abstract linework gives the avatar a distinct character without leaning on a face—especially like how the data labels make the concept feel functional.
Your website is no longer just being read by people.
AI search engines are reading it too and they understand your website in ways surprisingly similar to how a good UX designer evaluates it.
@Framer's latest AEO guide highlights a few things that matter:
1. Clarity beats cleverness - If a page jumps between ideas, uses vague language, or assumes too much context, AI systems have a harder time understanding what the page actually means.
2. Structure matters - Clear headings, sections, summaries, definitions, and FAQs help AI break content into usable chunks. That is essentially good information architecture.
3. Context > Keywords - AI search is not simply matching keywords. It is trying to understand relationships between ideas, anticipate follow-up questions, and determine whether a page provides enough context to answer them.
This changes how I think about AEO.
You don't need to "write for AI." You need to build websites that are genuinely easy to understand.
For humans first. And increasingly, for machines too.
That means website strategy, content architecture, UX, SEO, and AI discoverability are becoming much more connected.
The interesting part?
Good UX is starting to become good AI optimization.
If your website is struggling with poor AEO results, book a free discovery call today!
