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Your website is no longer just being read by people.
AI search engines are reading it too and they understand your website in ways surprisingly similar to how a good UX designer evaluates it.
@Framer's latest AEO guide highlights a few things that matter:
1. Clarity beats cleverness - If a page jumps between ideas, uses vague language, or assumes too much context, AI systems have a harder time understanding what the page actually means.
2. Structure matters - Clear headings, sections, summaries, definitions, and FAQs help AI break content into usable chunks. That is essentially good information architecture.
3. Context > Keywords - AI search is not simply matching keywords. It is trying to understand relationships between ideas, anticipate follow-up questions, and determine whether a page provides enough context to answer them.
This changes how I think about AEO.
You don't need to "write for AI." You need to build websites that are genuinely easy to understand.
For humans first. And increasingly, for machines too.
That means website strategy, content architecture, UX, SEO, and AI discoverability are becoming much more connected.
The interesting part?
Good UX is starting to become good AI optimization.
If your website is struggling with poor AEO results, book a free discovery call today!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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📩 Collaborate with Us? Contra Cansaas Agency
Your website doesn't need more sections. It needs a better story.
We've seen websites with 15, 20, even 30+ sections that still struggle to explain what the company actually does.
The problem usually isn't missing content.
It's too much content competing for attention.
For a SaaS or AI company, your homepage should guide someone through a simple story:
What problem are you solving?
↓
How does your product solve it?
↓
Why should I believe you?
↓
Why should I choose you?
↓
What's the next step?
Every section should move that story forward.
If it doesn't explain, build trust, remove friction, or drive action, ask:
Does this section actually need to be here?
We've found that removing the right content can sometimes improve a website more than adding another feature, animation, or CTA.
Because visitors don't need to know everything.
They need to understand enough to take the next step.
Better structure. Clearer message. Stronger website.
DesignSense
Spot on framework. How do you push back when a founder wants to add every single feature to the homepage anyway?