Contra - A professional network for the jobs and skills of the futureRedesigned Homepage for Clearer User Decision Paths
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2024 → 2026 ⌛️: redesigning the homepage around user decisions.
The original homepage asked visitors to process product descriptions, repeated categories, and technical comparisons before reaching the contact form. Several sections competed for attention.
My redesign gives the page a clearer hierarchy: identify the relevant category, explore the catalogue, or get in touch. Three prominent category cards support scanning, while a shorter page makes the enquiry form easier to reach. The dark palette gives the product imagery visual priority.
From a UX perspective, the aim is to reveal information at the right stage of the journey. Detailed specifications belong where users evaluate products; the homepage should help them find that path.
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started