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A bold and energetic graffiti-style logo, “Blacky’s” captures an urban street vibe with its thick, rounded lettering and dynamic paint-drip effects. The vibrant yellow-to-orange gradient pops against the black outline, while the red, green, and textured background adds a reggae-inspired, rebellious character. This design reflects creativity, youth culture, and strong visual impact—perfect for a brand that wants to stand out with attitude and personality.
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Which color direction feels right for BELVEDERE ROMA?
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13 voted
46%
15 voted
54%
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Burgundy is closer to Rome's own palette — porphyry, cardinal, terracotta — which is exactly why so much classical-luxury hotel work already lives there. The green is the less expected read, and in my experience it holds better against brass and warm lobby light, where burgundy...
Sphynx or Markhor?
Two very different logo directions, built for the same brand.
One speaks to where the brand comes from.
The other speaks to who the brand is for.
Both had a reason to exist. Only one could define the identity effectively.
Which one do you think the client chose?
And if you’re curious about the thinking, debate and decisions that led to the final direction, I’ve broken down the full story in this post.
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56%
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Markhor for me. The Sphynx is the cooler illustration, but the Markhor can carry a whole brand system without getting tired. One is a mascot, the other is an identity.