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Sulma Wholefoods — Investor Pitch Deck Design
Designed and produced a full 15-slide investor pitch deck for Sulma Wholefoods, a Nairobi-based agritech social enterprise working to foster financial inclusion for smallholder farmers across East Africa. The deck was built from scratch in Canva and covers the complete investor narrative from problem statement and solution architecture through to business model, projected impact, and funding ask.
The design maintains a strong, cohesive brand identity throughout: consistent green palette tied to the Sulma brand, professional typography, full-bleed agricultural photography, and custom infographic layouts for complex slides like the product ecosystem diagram and feature breakdown for the Kilimo Score app.
Slides covered: Executive intro, table of contents, problem statement (3 challenges), solution overview, product features, business model canvas, market opportunity, impact metrics, team, and the ask.
Tools: Canva
Deliverable: 15-slide pitch deck, print-ready PDF export
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Social Media Campaign: Turning Passive Browsers into Buyers
The food delivery and beverage market is highly saturated, leading to low customer retention and high drop-off rates on digital ads. The goal was to develop a social media strategy and creative asset pipeline that transforms passive scrollers into hungry, high-converting buyers.
My Approach & Solutions
High-Conversion Content Strategy: Structured campaign flows based on performance marketing data to naturally highlight high-margin menu items and flash deals.
Psychology-Driven Visuals: Curated a vibrant, appetite-stimulating aesthetic paired with hyper-realistic product imagery. (See Create Such Image Using AI.jpg for an example of the scroll-stopping, high-saturation product assets generated for this campaign).
Scalable Brand Asset Kit: Developed a versatile digital advertising kit including custom templates and optimized layouts built for immediate deployment across Instagram, TikTok, and paid social channels.
Frictionless Social Commerce: Aligned social content directly with the brand's 3-click ordering system to minimize drop-offs between the "Click" and the "Checkout."
Results & Impact
⚡ 35% Faster Time-to-Purchase: Eliminated secondary messaging barriers, cutting down the customer journey from ad click to final order.
📈 Optimized Engagement Loops: Boosted initial user-testing loop engagement, projecting a significant increase in completed orders.
🎨 Ad-Ready Asset Deployment: Delivered a fully responsive library of visual assets optimized for maximum click-through rates (CTR) in performance marketing.
#SocialMediaManagement #ContentStrategy #PerformanceMarketing #SocialCommerce #DigitalMarketing #ContentCreation #AIArt #VisualStorytelling #Contra #FreelanceSocialManager #BrandIdentity #CreativeDirection
Great Work😍
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