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SLOT started as a simple question:
what if digital ownership had a physical location.
It became an experimental AR platform where people could acquire digital land, place objects in real space, and discover a new layer of the world through interaction.
I designed it as a complete product system — brand, website, iOS experience, AR flows, motion, and launch — turning an abstract idea into something people could actually use.
The hardest part wasn’t the interface. It was making invisible concepts like ownership, value, and presence feel real.
The beta attracted ~800 early users and ~16k visits, proving the idea resonated beyond the concept.
This project changed how I think about space as part of the interface.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Strong UX decision separating new and returning user experiences. This kind of state-based design can dramatically impact usability and onboarding efficiency. Nicely structured.
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Strong hierarchy here 👏
The headline clarity + visual pacing make the value prop land instantly.
Curious — did you test different CTA placements or was this the primary structure from the start?
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Need a dashboard like this? DM me.
Wow this is very amazing
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