Two logo variations for the same fintech company, koraPay. Which of these logos do you think conveys the Brand personality:
Modern, Trustworthy, Simple, Fast, and Empowering, the most.
Version 2 is stronger for Fintech. More clear, trustworthy & explains value instantly. Version 1 looks bold but feels vague for onboarding. I'd lock Version 2.
The green version catches my eye first: the dark olive lid gives the lighter jar a clear focal point. I would also test the small white label text at thumbnail size, since the soft lighting reduces its contrast in both versions.