Aesthetic Clinic — Social Media & Content Strategy

I created a complete Instagram content concept for an aesthetic beauty clinic, focusing on creating a premium, trustworthy and consistent online presence.

The project included developing an ocean-green luxury visual direction and creating content around key aesthetic treatments such as RF skin tightening, HydraFacial, microblading, laser hair removal, HIFU, acne treatments, skin analysis and body contouring.

The goal was to make the clinic’s services easy to understand while keeping the Instagram feed visually cohesive and premium. I focused on educational treatment content, treatment visuals, results-focused messaging and clear calls to action designed to turn Instagram visitors into potential clients.

My role: • Social media content strategy • Instagram content planning • Creative direction • Social media design • Brand visual direction • Educational & promotional content • CTA and messaging strategy

Currently offering introductory rates for small businesses and independent brands from October–December 2026.