Redesign and rebranding are not the same thing! A redesign is the process of updating or improving the visual identity of a brand without changing its value proposition or strategy. Redesign is focused on making things look more appealing, modern or functional while still maintaining the original essence of the brand. Rebranding on the other hand is a more comprehensive process. To do a rebranding means to change a brand’s strategy, positioning, tone and sometimes even a target audience. But a rebrand often includes a redesign as well. Because visual identity has to follow the new strategy, obv.