Is the web design industry still handing over beautiful websites with zero local search foundation built in? Stunning visuals. Smooth transitions. Carefully chosen typography. No location signals in the content. No structured data. Contact details as an image. GBP not connected. NAP inconsistent with everything else the client has online. The site looks brilliant. Google has no idea what it is for or where it operates. Local search readiness should be a baseline deliverable in every web design project, not an optional extra the client has to ask for. Are we still treating it as someone else's problem?