Signal Space - Prague, CZ. We present large-scale projections, interactive installations, and the iconic Infinity Room, where space and imagination know no limits.

Our goal is not just to exhibit, but to inspire, engage, and open new perspectives on the world. Signal Space is an invitation to explore, interact, and be amazed. Design & Development

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Daily Dons: Shopify Store Design & Build (Horizon Theme) Daily Dons sells adaptive dressing shorts designed for caregivers and people with limited mobility, built around a clear pain point: getting dressed shouldn't require two people and a bad back. I built this store on Shopify's Horizon theme, section by section, focused on turning a genuinely emotional, high-stakes problem into a clear, trustworthy buying decision.

Key focus areas: Problem-first storytelling — "Some mornings shouldn't take two people and a bad back" opens with the pain point before any product shot, backed by real caregiver stats (63M family caregivers, 55% now doing nursing-level tasks at home)

Clinical credibility — "Designed by a Doctor of Physical Therapy, not a marketer" and a founder story section, positioning trust as the core differentiator in a sensitive category

Bundle-first pricing — 1/2/3-pair tiers with per-pair pricing and a "Best Value" badge steering shoppers toward the highest-AOV option

Risk reversal — 30-day money-back guarantee repeated in the top bar, PDP, and trust badges to lower the barrier for a first-time, unfamiliar product

Simple "how it works" — a 3-step visual (Roll and slide → Close and done) demystifying the product's core innovation (dressing while flat in bed)

Verified testimonials — short, specific caregiver quotes placed directly next to the Add to Cart button to reduce last-second hesitation

Built as a fully editable Shopify theme — pricing, testimonials, and step content are all pulled from section/block settings and product/variant data, not hardcoded, so the client can update everything without touching code.