Most brands think discounts = loyalty. Not true. Timing matters more than price. Offer a discount...

Most brands think discounts = loyalty. Not true. Timing matters more than price. Offer a discount...Most brands think discounts = loyalty. Not true. Timing matters more than price. Offer a discount...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Munayeem Al Ragib

• Jan 11

Most brands think discounts = loyalty.

Not true. Timing matters more than price.

Offer a discount too early… and you risk losing customers instead of keeping them.

Why? If someone hasn’t used your product yet, a discount screams: “Did I overpay?” → Regret, not loyalty.

So, how do you fix this?

Focus on value first, rewards second.

Here’s how to get it right:

❌ No discounts before first use ❌ No discounts before first win

✅ Teach them how your product works ✅ Reinforce value before offering incentives

Spend 30 days applying this, and you’ll turn first-time buyers into lifelong fans.

💡 Discounts should reward understanding, not create regret.

Chantal Jemmott

pro

• Mar 14

How do you rebrand in a market where everyone says the same thing? 🧠

This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es Vedrà, the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. 🧚

3 key design decisions:

1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.

2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.

3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant. Would you have kept more from the original brand, or started fresh?

rebrand packaging beveragepackaging

Anita Autorino

max

• Mar 16

Looks amazing! Such a smart rebrand!

Zaoui Ali Youcef

• Mar 15

Your logo is not ready until it passes these 3 tests.

1️⃣ The Size Test Shrink your logo. Enlarge it. Use it everywhere. If it loses clarity at small sizes, it’s not built to last.

2️⃣ The Blur Test Try blurring your logo. Strong logos still have presence and recognizable shapes even when details disappear.

3️⃣ The 3-Second Recall Test Show someone your logo for 3 seconds, then hide it. If they can’t sketch anything from memory, your logo had too many details and made no real impression.

Great logos aren’t complicated. They’re clear, memorable, and impossible to ignore.

logo brand visualidentity