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Most brands think discounts = loyalty.
Not true. Timing matters more than price.
Offer a discount too early… and you risk losing customers instead of keeping them.
Why? If someone hasn’t used your product yet, a discount screams: “Did I overpay?” → Regret, not loyalty.
So, how do you fix this?
Focus on value first, rewards second.
Here’s how to get it right:
❌ No discounts before first use ❌ No discounts before first win
✅ Teach them how your product works ✅ Reinforce value before offering incentives
Spend 30 days applying this, and you’ll turn first-time buyers into lifelong fans.
💡 Discounts should reward understanding, not create regret.
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