Folake & Co. | Website Design + Digital Experience

For Folake & Co., a DMV-based coffee and matcha cart, I developed a five-page website concept designed to translate the brand’s playful personality, cultural influence and vibrant menu into a more complete digital experience.

The visual direction built on Folake’s existing organic wordmark and earthy color palette while introducing stronger typography, layout structure, photography and calls to action. The website was designed to feel colorful and energetic without becoming visually overwhelming, allowing the coffee, matcha, plantain syrup and event experiences to remain central to the story.

I structured the website around the different ways someone might discover and interact with the business, whether they wanted to learn more about Folake, explore the menu, book the cart for an event or find upcoming appearances.

My work included: • website strategy and creative direction; • user journey and information architecture; • custom five-page website concept; • responsive Home page design; • About page and brand storytelling; • Menu page organization and presentation; • Book the Cart inquiry experience; • Events page design; • custom-coded interactive website prototype; • navigation and page-flow development; • visual hierarchy and typography system; • integration of the existing logo and brand assets; • earthy color palette application; • photography selection and image placement; • coffee, matcha and product-focused storytelling; • booking and inquiry calls to action; • mobile-responsive layout planning; • embedded imagery and website assets; • final prototype testing and presentation preparation.

The final concept gave Folake & Co. a digital home that felt as distinctive and inviting as the physical cart experience. It brought the brand story, menu, bookings and events into one cohesive space while creating a stronger foundation for visibility, customer discovery and future growth.

This website was developed as a pitch concept and was not ultimately published by the brand.

This is the best design i have seen so far 😍

Travel Business Website Design | SEO, GEO & Conversion-Focused

I designed a modern, responsive travel business website built to attract travelers, showcase destinations, promote travel packages, and turn website visitors into inquiries and bookings. The website combines clean UI/UX, intuitive navigation, mobile responsiveness, clear calls-to-action, destination-focused content, and a seamless user journey. I also structured the website with SEO, GEO, AEO, and AIO best practices to improve visibility across search engines, AI-powered search, answer engines, and location-based discovery. From engaging destination pages to strategic service sections and inquiry pathways, every element was designed to build trust and make trip planning easier. Ideal for travel agencies, tour operators, vacation planners, and tourism businesses looking to grow online.

The design looks awesome. Great project!