Before you build a single feature, someone will ask: "Do you have a waitlist?" Honestly? That question is harder than it sounds. I've seen founders rush to put together a landing page just to feel like they're doing something, and I've seen others dismiss the idea entirely, convinced their product should speak for itself at launch. Both extremes usually backfire. A waitlist isn't a marketing checkbox; it's a strategic decision. It depends on your product type, your audience, and what you actually want to learn before you ship. From a design perspective, your waitlist page is often your first impression. The copy, the layout, the single ask you make of a visitor, all of it signals whether you truly understand your users before they even sign up. A well-designed one validates demand, segments your early audience, and shapes the product before it's too late. A lazy one quietly closes doors before you even open them. Before you build the page, understand the goal. Are you measuring interest? Building community? Creating exclusivity? The answer changes everything. The waitlist isn't the strategy. Knowing why you want one is. Waitlist or straight to launch, what's your take?