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Built this landing page for a medtech startup on Squarespace.
The goal was simple — someone lands on this page, and within one scroll, they understand the problem, the solution, and why this team can deliver it.
No fluff. Just structure that does the talking.
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COVERA — Business Insurance Landing Page. The full page, now in motion. Bringing the whole concept to life made the bold typography and modular sections feel even stronger, with motion adding just enough energy without making the experience feel too busy.
A business website can look beautiful and still leave people unsure about what to do next.
I've seen this happen with service businesses.
Beautiful photos.
Good branding.
A long list of services.
But the visitor is still wondering:
“What exactly do they help with?”
“Is this right for me?”
“How much does it cost?”
“What happens after I book?”
“Who is this actually for?”
For a business business, clarity matters because people aren't always making an impulsive purchase.
They're deciding whether they feel comfortable trusting you with something personal.
That's why good website design isn't just about making things look polished.
The information needs to feel easy to understand.
The path from:
“I'm interested” → “I understand” → “I'm comfortable” → “I'll take the next step”
shouldn't feel complicated.
Your website doesn't need to say everything.
It needs to say the right things clearly.
#BusinessWebsite #HealthAndWellness #WebsiteDesign #UXDesign #DigitalExperience
Exactly this. If a visitor has to guess what you actually do or how much it costs they won't explore they'll leave.
which one is better?
I re-designed the hero section of this landing page.
The main goal is to make this landing page easy to scan and understand, with as few hurdles as possible to conversion.
4 voted
67%
2 voted
33%
6 votes
Closed