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This campaign for 2ndSun was shot with @afterluc at Ponte Hercílio Luz, one of the most iconic locations in Florianópolis.
For this piece, I handled both the filming and the edit, which gave me the freedom to think about the final rhythm of the video while we were still shooting. We also brought back the teleport effect as a playful transition, giving the campaign a little more personality without taking attention away from the brand and the location.
The biggest production challenge? Definitely the wind. 😅 Shooting on a bridge in Florianópolis will humble you very quickly.
Once we had the footage, I shaped the final piece through pacing, motion, sound and color, keeping the edit clean and polished while still feeling fun and natural for Luc’s content.
I really enjoy working this way because filming with the edit already in mind opens up much more room to create transitions and visual moments intentionally instead of trying to solve everything later in post.
Role: Filming, Video Editing, Motion Design, Sound Design, Color & Visual Storytelling
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I have posted a Kargen direction a while back that didn't make the cut with a client, but the feedback was great, so I kept pushing it.
This is where it landed. the concept speaks for itself once you see it move. the K carries the momentum and quietly turns into a road at the same time. the motion runs A to B, so you feel the movement, which is really what Kargen is about.
There is a lot more to the identity than just this. the whole thing is meant to feel impactful, calm and professional.
Love the logo and the branding also
This level of perfection is insane. did you create is custom or using AI ?
How do you design a contemporary logo for something so deeply connected to tradition?
That was the main question behind my logo design for Opern.news. Opera comes with centuries of history, recognizable architecture, and a very strong cultural identity. But Opern.news is a digital platform, a place for current stories, information, and communication.
I wanted to find a simple visual idea that could connect those two worlds.
The answer came from looking down at the architecture of theaters and amphitheaters. The stage and surrounding rows of seats gradually became a minimal geometric symbol.
And then I noticed a second meaning in the same form: the lines also felt like broadcast waves, representing news, communication, and the flow of information.
One symbol, two readings: opera + news. Opera and communication. Tradition and the present.
Good project work