Crafting Intentional Aesthetics: A Modern Motion Project Insight

Crafting Intentional Aesthetics: A Modern Motion Project InsightCrafting Intentional Aesthetics: A Modern Motion Project Insight

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Marc Chir

• Feb 22

Defining the aesthetic: Curated, modern and intentional. A quick look at a motion project currently in the works.

Brand Design Graphic Design Canva

Abhiram Tinguria

• Feb 22

Very elegant visual language. Curious — was the muted palette driven more by brand strategy or aesthetic exploration?

Marc Chir

• Feb 22

Thanks, Abhiram! This was deep dive into aesthetic exploration. I wanted to see how much emotion we could convey using light and shadow.

Abhiram Tinguria

• Feb 22

Makes sense — lighting is incredibly powerful for shaping emotional tone. The contrast and depth here really influence how the composition feels. Strong exploration.

Marc Chir

• Feb 22

Appreciate that! Lighting was definitely the main character in this exploration. Thanks for the support!

Révolté

pro

• Oct 17

A flower that inflates arrives in the mail. Next month, a phone made of shell.

STILL LIFE SERVICE. Case study dropping soon.

Which object earns your shelf? Reply below.

Brand Design Web Design Creative Direction

Mufaddal Aurangabadi

• Oct 17

The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.

Denisa Georgiana Voicu

pro

• Oct 17

Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.

The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.

I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro

Completed work