Johnnie Walker Whisky

From 2017 to 2021, I led Johnnie Walker’s brand strategy and marketing communication efforts in India, with responsibility for the brand’s strategy, communications and consumer engagement across a broad portfolio of initiatives and markets. The work involved developing the brand in India while translating its global equity into ideas, experiences and conversations that were relevant to the Indian consumer.

I worked across major brand programmes and IP's including The Journey, Johnnie Ginger, and the Travelling Billboard, alongside the content, PR, partnerships and collaborations that supported them.

The work ranged from long-form storytelling and editorial content to social, creators and large-scale experiences, with the Travelling Billboard delivering +30% spontaneous recall and a ₹25 crore uplift.