While millions of children in India continue to fall victim to mosquito-borne diseases each year,...

While millions of children in India continue to fall victim to mosquito-borne diseases each year,...While millions of children in India continue to fall victim to mosquito-borne diseases each year,...

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Rukaiya Bhinderwala

• Nov 11

While millions of children in India continue to fall victim to mosquito-borne diseases each year, we sought to reimagine an age-old ritual rather than challenge it. The traditional kala teeka, used to ward off the evil eye, was reinvented as a kohl dot infused with eucalyptus and citronella oils transforming a cultural symbol of protection into a real safeguard against mosquitoes.

I was responsible for the complete packaging design for this project, including illustration, typography, and final layout.