It’s a space where people of all ages come together to learn, grow, and connect through movement.
They needed a website that could reflect that feeling not just teach dance, but show what it means to be part of it. So we built something that feels just like their classes: welcoming, graceful, and full of life.
The new site highlights:
– A story-driven “about” section that feels personal and real
– Programs that speak to beginners, seniors, and everyone in between
– Visual moments that capture energy, rhythm, and connection
– A tone that’s warm, encouraging, and easy to understand
Because Kinetra isn’t about perfect steps. It’s about confidence, community, and shared experiences.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
Experimenting with avatar animation using Figma + Motion ✨
Honestly, I never thought Figma Motion could generate motion this smooth, it’s starting to feel surprisingly close to what I’d normally achieve in After Effects.
Figma Motion is definitely making motion exploration much more accessible for product designers. 👀