Ledger — AI CFO Platform Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page. My role: UI/UX Design Scope: Landing page Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).

For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.

This color pallet works so well with data and makes everything look premium. love it!

I am gathering cool references for my own work as a Motion Designer, and this one caught my eye this week. Day 3 of 60-days-collecting-awesome-motion-design-references I love the way this is designed, based on abstract shapes and concepts with a coding visual language that we are all already familiar with. This is a great reference in this modern era where we deal more and more with products and services that live on the internet, not on a physical product. This animation was created by Odd Fellows in collaboration with Figma.

60 days of references is a serious commitment. Curious, are you mostly drawn to the same visual language each time, or does it shift a lot depending on the day?