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Very happy to share that my work is on Awwwards. Again.
This is my third Awwwards nomination this year. The previous two projects received an Honorable Mention and a No-Code Honors award, so let's see how this one does.
Over the past few months, I've helped Rozalia Boma bring her website to life, and it's easily one of the most whimsical projects I've ever designed.
Inspired by her nostalgic, multicultural YA romances, we embraced a bold Y2K aesthetic with holographic backgrounds, floating emojis, magical mouse trails, a retro music player, draggable sections, a guestbook, a dress-up mini-game, and plenty of playful interactions.
To be honest, I wasn't sure a project this unconventional would resonate with a platform like Awwwards. It breaks plenty of web design conventions, but it connects deeply with its audience. Users spend an average of 4.5 minutes exploring the site, which I'm pretty proud of.
If you'd like to check it out or throw a vote its way:
https://www.awwwards.com/sites/rozalia-boma-writer w
The 4.5-minute average dwell time is the number that matters here — it's proof the dress-up mini-game and guestbook aren't just decoration, they're what's actually keeping people on the site.
yeah, indeed. Thanks for pointing it out Mark. The users could spend some time browsing trough music, playing with the stickers and the big fonts too, so I thing we made something that somehow kept all the visitors engaged in an authentic way
That 4.5-minute dwell time is a great reminder that playful interaction can be a real UX signal, not just decoration. The dress-up loop and guestbook sound like a smart way to turn the site into a place visitors want to explore.
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Version. A does the job
SAME CONTENT. TWO DIFFERENT EXPERIENCES.
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A - Everything at once
The detailed description, features, and buttons share the same emphasis. The information is there, but it takes longer to find what matters.
B - What matters first
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Hierarchy doesn’t remove information. It helps reveal it at the right moment.
Which version feels clearer to you - A or B?
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Visual hierarchy is the difference between cognitive friction and conversion velocity. Version B wins because it respects user attention scannability drives immediate confidence, while cluttered details in A only delay the primary action. Clean structural prioritization always outperforms dumping raw information.
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