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Taste Test
I’m art-directing the homepage for a new luxury watch house, and I hit a fork in the road:
A leans into restraint — precision, whitespace, quiet confidence.
B leans into emotion — atmosphere, heritage, and drama.
You have one screen and 3 seconds to make someone believe this brand is worth $10,000+.
Which direction earns that trust faster — and what would you change before launch?
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