I’m art-directing the homepage for a new luxury watch house, and I hit a fork in the road: A lean...I’m art-directing the homepage for a new luxury watch house, and I hit a fork in the road: A lean...
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Team Sections: Professional Only or Professional + Personal?
A team section can build trust in different ways.
Version A - Professional. Focuses on the coaches’ professional experience - their expertise, years of practice, and approach to working with clients.
Version B - Professional + Personal. Keeps this information but adds a Weekend Mode with personal photos, interests, and small stories about life outside work.
For a coaching website, both sides matter: expertise shows competence, while personality helps visitors feel a human connection.
Which version would make you more likely to choose a coach?
Meriot personal portfolio Website Homepage showcase
A portfolio website designed to turn personal expertise into a strong digital presence.
The goal was to create a website that communicates experience, personality, expertise, and credibility within the first few seconds.
I focused on:
Clear positioning and personal branding
Strong visual hierarchy
Editorial-style typography
Project-focused storytelling
UX/Product Design service presentation
Testimonials and social proof
Clear CTA for potential clients
Responsive, conversion-focused layouts
The visual direction combines minimal typography, bold imagery, dark/light sections, and subtle interactions to give the portfolio a distinctive personality without making it difficult to navigate.
Remove Liquidity component cards for a recent Web3 design project—what would be the best direction for readability and focus? Dark Mode or Light Mode? ⚡️