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Under a tight deadline, the client provided a detailed brief, final storyboards, and audio. I collaborated as a co-editor, handling the initial animation sequences.
This video aired across Curitiba's public transit network and all major broadcast stations in the state.
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Great work
One of my favorite parts of a rebrand is the moment it starts moving. This promotional piece was created to showcase Bolulu Hasan Usta's new identity and packaging, translating months of work into a dynamic visual story that could be shared across digital platforms.
Project completed in collaboration with Velvele Studio.
Okay, hold on! As someone who know this brand from years and its appearence, this presentation and remake is incredible! Its a completely different approach thats a great work!
First Row Only — My Human by Design Entry
For the #EnvatoChallenge, I wanted to test the Human by Design theme rather than simply talk about it. In a world where AI and asset libraries offer almost unlimited options, I wanted to see whether removing most of those choices would make human judgment more visible.
If chance decided what I searched for and the first row limited what I could use, could I still turn those ingredients into something intentional?
That question became First Row Only. Four random words decided what I searched for, and every asset had to come from the first row. I could reroll, but only all four words together. Once I accepted a set, it was locked. The constraint removed the safety net of searching for the perfect assets. It forced me to recognize potential, make tradeoffs, and turn a random combination into a coherent design. I built a simple Chrome extension to keep the process honest.
On the fifth draw, I got FESTIVAL for the photo, TEXTURE for the graphic, SOFT SERIF for the font, and HERO as the poster word. The font direction wasn’t what I wanted, but the other ingredients had too much potential to ignore.
My Human by Design moment was choosing to build the base image myself. ImageGen could have produced a finished poster faster, and possibly even a more polished design than I could build on my own. But this wasn’t about outperforming AI. I wanted to own the typography, composition, and message, then let VideoGen extend my design into motion. Finally, I used SoundGen to complete the animation with a five-second festival sound.
Choosing the assets with the most potential, deciding what to create myself, and knowing where AI could take it further—that’s Human by Design.
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