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Campaña de gamificación - Subway
RETO: ¿Cómo incentivar la compra de sándwiches sin caer en promociones convencionales?
INSIGHT: Las personas consideran inconveniente cargar con monedas todo el día y generalmente solo se acumulan sin darles uso.
CONCEPTO: Subway a pesos.
ACCIONES: Crear un modelo de promoción a partir del juego para que el interés de compra sea mayor y ofrezca beneficios múltiples al consumidor. Se propone el uso de maquinas de Galton en punto de venta, acceso a una aplicación con multijuegos y recompensas por realizar ejercicio, todo activado desde un par de monedas.
*Proyecto hipotético trabajado en la universidad.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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