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I developed this high-conversion landing page for a client in Germany who required a custom-built solution for a major retail promotion. I built this from scratch to ensure maximum performance and brand alignment.
Key features of this project:
Custom Development: Built the promotional layout from the ground up on Shopify, avoiding heavy themes to keep code clean and fast.
Conversion Architecture: Designed the UI specifically to drive retail awareness, featuring clear promotional messaging and strategically placed CTA buttons.
German Market Optimization: Focused on the technical requirements for European e-commerce, including responsive design and speed optimization.
Graphic Integration: Seamlessly integrated high-fidelity product assets with custom CSS to create a 'premium' retail feel.
The balance between visuals and content is really impressive here. Nothing feels overcrowded.
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What’s your go to Shopify theme when you’re building a custom theme?
I always start with Shopify Horizon as the base, bolt on Tailwind CSS, and build from there.
I've built loads of custom theme's this way, its so much easier than buying a premium theme and trying to modify it. It also eliminates bloat and pointless blocks and functionality.
One day I'll get around to creating my own base theme but there's never time to even get started on that!
Nice work 👏
Most Shopify brands automatically jump to Klaviyo for email marketing.
But for this fashion project, we wanted something different.
Something cleaner.
More intimate.
More story-driven.
So instead of following the usual route, we designed this subscriber experience using Kit; and honestly, it came out fire.
The goal wasn’t just collecting emails.
It was creating a feeling the moment someone lands on the page.
From the soft editorial layout to the minimal typography and warm tones, every section was designed to feel like a fashion campaign, not just another signup form.
We focused on:
• A visually-led storytelling experience
• A clean lead capture flow
• A luxury fashion aesthetic
• Simplicity that still converts
What made it stand out was how effortless everything felt. No clutter. No aggressive popups. Just strong visuals, intentional copy, and a smooth subscriber journey that actually fits the brand identity.
Sometimes the best-performing designs come from trying something outside the “normal Shopify setup.”
And this was one of those projects.
Here's your contra post content for the SideQuest Social Feed:
What if your social feed wasn't just content to scroll but challenges worth actually doing?
We designed the SideQuest activity feed and messaging system, a gamified social experience that turns friend activity into motivation, nearby events into missions, and conversations into the starting point for real-world plans.
The design problem we solved: most social apps separate discovery, activity, and messaging into three completely different experiences. The result is an app people open out of habit, not intention.
What the design does instead, three screens, fully connected:
Activity feed that shows what your friends are actually doing: Alex completed a 3.8 km morning run and earned +120 XP. Sarah joined the Sunset Rooftop Meetup at 6:30PM with 8 people. Every card has a direct action, Try Challenge or Join Event, not just a like button.
Activity detail screen that turns a 5K morning run into a complete mission brief: distance, time, XP reward, coin drop, host profile, rival challenge system, and a single Start Run CTA that removes every reason not to go.
Messages screen that connects the social layer, Meet-up 2026, Party Night, and Ronald Richards confirming tomorrow at 9PM, all organized by All, Unread, and Groups with real conversation context visible without opening a thread.
My design decision: Map, Social, and Chats in the bottom nav aren't three separate apps. They're three layers of the same gamified world and the design makes that feel true from the first tap.
What feature would you add to make a social fitness app actually stick? 👇
Love the vibe of this one.
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