My favorite piece from the Choco Lluvia launch 

"Unofficial rules for tomorrow" — including rule #5: if someone stares at your cup with envy, we quote Messi's most famous World Cup line: "¿Qué mirá, bobo? Andá pa'llá."

Humor that only works if you know your audience. In a small town in Argentina, everybody got the joke — and that's the point: local brands should sound local.

Los argentinos ya se están riendo 

The Messi line as rule #5 is such a good call, that's exactly the kind of local humor that makes a launch feel like it belongs to its audience instead of a generic dessert ad. Was this rules format something Choco Lluvia had done before, or brand new for this launch?

🌍 What if the FIFA World Cup 2030 had a logo worthy of its historic centenary? Inspired by the vibrant colors of Spain, Portugal, and Morocco, this concept celebrates 100 years of World Cup history (1930–2030) by blending the iconic trophy with bold 2030 typography. A modern tribute to football's biggest celebration. ⚽🎨

#envatochallenge

This was a fun watch! It's always interesting to see the different workflows people use to turn an idea into a finished piece. Nice work!