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I recently repackaged one of my favorite projects from this year, and it got me thinking.
Do clients actually read how designers approach their work and the reasoning behind their decisions, or is it the visuals alone that make the difference?
With this case study, I wanted to show not just the final result, but also the thinking behind it. What decisions I made, why I made them, and how they shaped the outcome.
I'm curious about your approach.
Have you noticed a difference in how clients respond to in-depth case studies versus portfolios that focus mainly on visuals? In your opinion, what makes a great case study?
Share your thoughts in the comments, and don't forget to leave a ❤️ + 🐐
In-depth reasoning definitely filters for higher-quality clients who value strategy over cheap pixels. How are you structuring your case studies to keep the copy skimmable yet insightful?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Direction 1 feels more structured and modular.
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Direction 2 feels more dynamic and action-driven.
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Direction 1: bold, structured, brand-forward
Direction 2: dynamic, focused, action-driven
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