Packaging concept for a skincare brand, spanning visual identity, packaging, product imagery, and digital launch materials. Minimalist packaging designed to evoke calm, softness, and premium care
Writing unique code for animations makes iterating on reactive micro-interactions so much smoother. It completely transforms how a brand narrative feels in the browser.
The wide counters are what let it survive the home screen — in that grid of other app icons it still reads as one shape instead of collapsing into noise, which is the real test for a CRM mark. Is the gradient locked to the logo, or does it shift across the product surfaces?