FABLE is a fictional visual identity concept exploring brand identity, web design, animated gradients, mockups, and digital atmosphere through one cohesive visual system.😍

The full project was created in Figma, including the motion experiments. Since Figma motion is still new and comes with limitations, I had to approach it in a more experimental and hacky way 😂 — testing transitions, working around restrictions, and using motion to bring the brand world to life directly inside the design process.

Not my most polished motion piece😊 , but a good test of how far Figma can be pushed for animated brand presentation.