Contra - A professional network for the jobs and skills of the futureHere is my third and final animation for #EndTheCageAge by Compassion In World Farming UK.
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Here is my third and final animation for #EndTheCageAge by Compassion In World Farming UK. If you haven’t seen my hen and rabbit animation yet, check them out and read about this farming welfare campaign.
We chose to highlight sows, hens and rabbits because Compassion In World Farming considers these animals to be most in need of systemic change when it comes to confinement. The animations were used as ads on Meta to gather support and donations for the #EndTheCageAge movement.
My name is Jenny and I’m a freelance animator, specialising in campaign videos for the safeguarding of nature and for the preservation of human and animal rights. If you’re curious about animation, please reach out! I would love to connect with you.
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The blue box and the white and blue sneaker on that deep blue gradient make a strong colour story for a product promo. Do you build the 3D shoe from scratch or from a client model?
Green for me, and I'd bet on it converting better too. The red version is loud in the way every food app is loud, while the green makes the burger the hero and the screen instantly recognizable in a feed. The green background also gives the white FLAVOR POP type far more contrast, so the message lands a beat faster.
Treating the handwritten title as part of the artwork rather than a label on top is the right call. Email designers fight the same battle with hero images: text baked into the picture looks great until an inbox blocks images. Which came first for you, the lettering or the collage?